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Chapter 1 Technology and Market Overview

Section 2 Market Overview

1. Global market size

E-commerce refers to all commercial transactions that occur online . In other words ,
all cases of buying and selling products or services over the Internet are considered e
-commerce . Services include advertising , marketing , and customer support . Theref

ore, the e-commerce business field can be considered broad . In addition, e-commer
4)
ce has expanded from B2C to C2B, B2B, B2G, and G2C models .
The global e-commerce market size grew from KRW 1709.992 trillion in 2015 ( ba
sed on 1 USD 10 on February 21, 2021 ) to KRW 4,480 trillion in 2020 , growing at a
n average annual rate of 21.3% .

< Table 1-3 > Global e-commerce market size trend
( Unit : trillion won , %)

average
annual
division 2015 _ 2016 _ 2017 _ 2018 2019 2020 _
growth r
ate

Market si 1,709 2,114 2,597 3,157 3,773 4,480 21.30%
ze

Source : Reporter Moon Eun-joo (April 25, 2018)
“ Global Planning : E-commerce Market Expansion Trend ”, Aju Economy
( Unit : trillion won )

< Figure 1-1 > Global e-commerce market size trend

4) Reporter Moon Eun-ju (April 25, 2018). “ Global Planning : E-commerce Market Expansion Trend “ Aju Economic Daily . QR

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