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2. Domestic market size
The domestic e-commerce market size trend is as follows .
< Table 1-4 > Domestic e-commerce market size trend
( Unit : trillion won , %)
average
annual
division 2015 _ 2016 _ 2017 _ 2018 2019 2020 _
growth r
ate
Market si 54 66 94 114 129 144 21.70%
ze
Source : Reporter Jihyeon Kim (March 29, 2019),
( Unit : trillion won )
“ E-commerce market , pay attention to the 5 leaders ”, Herald Economy
< Figure 1-2 > Domestic e-commerce market size trend
The size of the domestic e-commerce market grew from KRW 54 trillion in 2015 to
KRW 144 trillion in 2020 , growing at an average annual rate of 21.7% .
The sales trends of major domestic e-commerce companies are as follows .
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