Page 46 - ESSAYBCTO ENG 6nd

< Table 2-6> Online shopping mall sales forecast

( Unit : billion won , %)

division 2022 2023 2024 2025 2026
average ann
Based on 2019 Coupang sales of 4 trillion won ual
Coupang sales benchmarking growth rate
Assuming Giga Korea's domestic sales of 4 trillion won
Common 546 2,530 4,966 7,220 10,000
open mall
My Mall 546 2,530 4,966 7,220 10,000
domestic Common
market mall 437 2,024 3,973 5,776 80,000
Closure 107.0%
My Mall 437 2,024 3,973 5,776 8,000

Sales ID Mall 218 1,012 1,986 2,888 4,000
Domestic system 2,183 10,118 19,865 28,880 40,000

Domestic market share 83.3% 50.0% 40.0% 36.4% 33.3% -
Common 109 2,530 7,449 12,615 20,030
open mall
My Mall 109 2,530 7,449 12,615 20,030
overseas Common
market mall 88 2,024 5,959 10,092 16,024
Closure 268.0%
My Mall 88 2,024 5,959 10,092 16,024
Sales ID Mall 44 1,012 2,980 5,046 8,012

overseas 438 10,118 29,797 50,461 80,120
Overseas market share 16.7% 50.0% 60.0% 63.6% 66.7% -
Common 655 5,059 12,416 19,835 30,030
open mall
Domestic an My Mall 655 5,059 12,416 19,835 30,030
d internation Common
al mall 524 4,047 9,932 15,868 24,024 160.2%
markets Closure
My Mall 524 4,047 9,932 15,868 24,024
Sales ID Mall 2,621 2,024 4,966 7,934 12,012

sum 20,236 49,662 79,341 120,120
Source : Korea Economic Research Institute estimate .
Therefore, Giga Korea Co., Ltd.'s online shopping mall sales are expected to grow at

an average annual rate of 160.2% from KRW 262.1 billion in 2022 to KRW 12.12

trillion in 2026 , five years later . Second , the cost of an online shopping mall is assum
ed to be 35% on average , and the corresponding online shopping mall operating marg

in is assumed to be 65% on average . At this time , the online shopping mall operating
QR
margin applying an average margin of 65% can be calculated as follows .

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