Page 48 - ESSAYBCTO ENG 6nd

Here, common mall refers to a mall that standardizes and operates company shopping malls equ

ally on a company basis , and my mall refers to My Mall refers to a mall that is designed and oper
ated in a unique way at the owner's discretion .

3. In a closed common mall, like an open common mall, 25% of 100% of the margin is the compa

ny's profit is distributed as .

4. In closed My Mall, like open My Mall , 50% of the margin is distributed as shared profits , 25%
of which is company profit , and the remaining 50% is distributed as profit to My Mall store owne

rs . For reference, closed malls are malls that specially supply products that are cheaper than ope

n malls, so customers are more willing to use them compared to open malls .

5. A sales ID mall refers to a mall that can be used by entering with the same ID without
registering as a member . Sales ID Mall profit dividend is 10% of sales, 50 % is distributed as sha

red profit , and 25% of the shared profit is distributed as company profit .

Based on the above assumptions, the expected operating profit of Giga Korea Co., Ltd. is calculat
ed from < Table 2-7> as follows .

< Table 2-6> Online shopping mall sales forecast
( Unit : billion won , %)
average annual gro
division 2022 _ 2023 2024 2025 2026
wth rate
Commo 106 822 2,018 3,223 4,880 25%
n mall
open
My Mal 53 411 1,009 1,612 2,440 12.5%
l
domest Commo
ic 85 658 1,614 2,579 3,904 25%
market Closure n mall
My Mal
l 43 329 807 1,289 1,952 12.5%
Sales ID Mall 2 16 40 64 98 1.25%
Total domestic and ove 290 2,236 5,488 8,767 13,273 -
rseas operating profit

Source : Korea Economic Forecast Institute estimates .

Note ) Common mall dividend 25% = 25% of margin
My Mall dividend 12.5% = 50% shared profit of margin * 25% company profit
Sales ID Mall Dividend 1.25% = 10% of sales Dividend*Dividend 50% Shared profit* 25% of shared profi
t Company revenue

Therefore, Giga Korea Co., Ltd.'s operating profit from operating an online shopping m
all will be
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