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3. Advertising sales

Advertising sales were made based on the following assumptions :
1. Advertising revenue refers to sales from banner advertisements , keyword
advertisements , etc.

2. Replace Coupang advertising amount .
3. Coupang In If this is done , Coupang will generate approximately 3% of the sales a
11)
mount as Coupang's profit . If an ad is clicked but no purchase is made, Coupang's
profits will be Does not occur Earned by domestic open market mail order brokers
such as Annual advertising revenue is estimated to reach 500 billion won , and these
open markets 12)

Companies that enter stores collect about It is being done .
5. Therefore, Giga Korea Co., Ltd.'s advertising revenue is assumed to be do .
At this time , Giga Korea Co., Ltd.'s advertising revenue forecast can be calculated a

s follows .

< Table 2-13> Online shopping mall advertising sales forecast

( Unit : billion won , %)

average annu
division 2022 _ 2023 2024 2025 2026 _ al
growth rate
Domestic and overseas
online sales 2,621 20,236 49,662 79,341 120,120
(A)
160.2%
Advertising sales 79 607 1,490 2,380 3,604
(B=A*3%)

Source : Korea Economic Forecast Institute estimates .
Note ) Domestic and overseas online sales : Reference .

Therefore, Giga Korea Co., Ltd.'s advertising sales are expected to grow at an averag
e annual rate of 160.2% from KRW 7.9 billion in 2022 to KRW 360.4 billion in 2026 ,
five years later .

11) BlogUtil24 (2021.1.4.), “ Coupang Partners settles 3% of sales amount as blog advertising revenue , https://blogutil24.tistory.com/10.
12) Reporter Kim Tae-hee (July 20, 2017), “G Market , Auction , 11th Street , annual advertising revenue of 500 billion won” , Seoul F
inance .
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