Page 37 - ESSAYBCTO ENG 6nd

Chairman Kwon Oh-Suk believed that for the success of the G.O.B business, a good

system and a large number of good customers were needed above all else, so he

joined hands with professional associations with national organizations.

By joining hands with G.O.B, each association was able to benefit both members

and the association by allowing members to purchase everything they eat, wear,

and use at low prices from G.O.B. while also accumulating points each time they use
the G.O.B. Yes Card.

This system is the same as the current OK Cashback, and OK Cashback made a huge

profit of 6 trillion won.

As a contract was concluded with the Korea Laundry Industry
Association, member companies of the National Laundry Industry
Association registered as Oyes Card affiliates were able to receive a
high response by attaching designated stickers and offering
discounts and savings to customers. This was also provided to other
affiliated stores near the laundry members. Even when you go and
purchase a product, it is systemized so that a portion of the amount
spent goes to the laundromat, so it has emerged as a new type of
accumulation system as an innovative profit model.