Page 38 - ESSAYBCTO ENG 6nd

The history of changing the

domestic distribution

structure began with the

launch of Alpha and Omega,

Korea's first warehouse-type

discount stores, and currently

operates hundreds of chains

across the country.
Alpha and Omega, which changed distribution in Korea starting with the
first store in Myeonmok-dong, was an important area of business that
G.O.B focused on.

Alpha and Omega, which also opened a store Tens of thousands of items were displayed in Establishment of a system to uniformly
on the first floor of its headquarters in an open state so that customers could choose manage Alpha and Omega chain stores
Seongnae-dong, have always been busy with and purchase them as they pleased. opened nationwide from the head office
customers.

The moment a product is sold is counted We received a lot of positive response from Business briefing sessions to revitalize the
in real time, and inventory management customers by providing them with discounts as businses and establish franchises were held at
and order management are carried out. well as savings on their Ohyes Card. the headquarters in Seongnae-dong and
branches across the country.

The finale of the business briefing Many participants from all over the Everyone toasted together at a celebratory
session was always decorated with country attended the business briefing banquet held at the Seongnae-dong
Chairman Kwon Oh-Suk's character session and showed deep interest in auditorium to commemorate the first
education on love for the country. new economic logic and distribution. anniversary of the founding.